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QUIZ: Can you spot AI-generated campaigns?

AI detectors cannot always spot AI-generated content. Can you tell the difference?

Author

Mariah Parker
September 21, 2023

Happy ‘Friday Junior,’ Collaborators,

Spoiler alert: we are working on a very special success story for you! It will hit your inbox this time next week. We are so excited to share it with you.

In the meantime, this week’s newsletter also has a surprise. We are launching our first quiz!

Would you like to see more quizzes and interactive content in the newsletter? Hit reply and let us know.

-Mariah

QUIZ

Marketers vs. AI: Can you tell their work apart?

54.9% of marketers report that they have received paid work from a freelancer or agency that was actually completed by AI.

54.9%.

It’s a staggering number, and it may not be close to the true total. AI detectors are prone to marking human content as AI and AI content as human. ChatGPT even closed its AI detector due to a “low rate of accuracy.”

Can you spot the difference between human- and AI-created campaigns?

TIP OF THE WEEK

AI detectors don’t work. Focus on results instead

Most discussions about the accuracy of AI detectors come from education. There are multiple cases where students have claimed that AI detectors falsely accused them of cheating. The Washington Post even has a guide for students on how to handle false accusations.

However, false accusations can also wreck marketing careers. If AI generators don’t work, what can you do if you suspect a team member sent you AI content without disclosing it?

Focus on results. Provide the team member with feedback on the problems that make the content seem artificial (e.g., odd tone or design, errors). You can also talk to them about your suspicions, and ask them to disclose or avoid any AI use.

If you have to provide the same feedback repeatedly and the team member doesn’t improve, it is time to find another solution. The person is the wrong fit for your team, whether or not they are using AI.

AI NEWS FOR BUSY MARKETERS

  • Your home may get smarter: At its fall hardware event, Amazon announced that it would be using a new LLM to power Alexa. The new Alexa will be able to understand context and respond more appropriately.

  • LimeWire returns from the dead: Right in time for spooky season, a startup bought the defunct LimeWire brand. They plan to reenvision it as a community for people to create and share AI video, audio, and images.